Board Of Directors






Kenny Yong Director,
Founder, Group CEO, Board Member
Susan Tricia Director,
Co-Founder, Group CFO, Board Member
Mervyn Yong Director,
Co-Founder, Group COO, Board Member
Kenny carries with him a wealth of more than 15 years of experience from a renowned publishing firm in Singapore and also from his own industrial publications firm in Indonesia. The brain behind Fireworks, Kenny currently jets between Jakarta and Bangkok office and takes on the integral responsibility of “Business Development (New Markets)” for the company. Fueled by his aggressive entrepreneurial traits, Kenny is always eager to develop new markets and explore new business opportunities. He pens exclusive articles every quarterly in his own AUTOMATE INDONESIA manufacturing magazine and is also the founder of the Indonesia Industrial Automation Club (IIAC). Off-work, Kenny is a fitness buff, hitting the gym on a daily basis and loves basking in warm sandy beaches. Susan started her career with a popular packaging exhibitions company in Indonesia before moving over to publishing as the Associate Publisher for AUTOMATE Indonesia magazine. Her experience in the automation industry puts her on the forefront with clients from the Indonesian automation scene. She is currently based in Jakarta and her meticulous nature made her the ideal choice to hold the reins for finances in Fireworks Trade Media Group. Susan is also the facilitator for the Indonesia Industrial Automation Club (IIAC) and still keeps close tabs with the industry during the club’s quarterly networking sessions. Susan is a pet lover and the proud owner of a Shih-Tzu and a Golden Retriever. She considers time spent with pets as therapeutic. Mervyn began his career in the Indonesian publishing industry at an early age. His aggressive sales techniques and strategies have made the Fireworks Sales teams a force to be reckoned with. Currently based in Vietnam, Mervyn will be leading Fireworks Vietnam personally to ensure success in its events there. His wide array of Singapore exhibitors who he holds such close ties with, usually make up the backbone of key events. Mervyn works closely with the Singapore Industrial Automation Association (SIAA) in bringing Singapore companies to new markets. He is a dedicated gym rat hitting the gym on a regular basis and also loves shooting hoops every now and then.